As a business owner, you try to set yourself apart from your competitors. It’s not easy. With so many ways to reach out to customers, it’s easy to get lost in the shuffle. But there are ways to get your message across, strengthen your brand, and let your customers know you are there for them. How? With banners, posters, and signs.
If the thought of these types of branding tools makes you yawn, think again. Gone are the days when you were limited to humdrum small size signs, standard poster measurements, and wimpy banners. Nowadays, when it comes to banners, posters, and signs don’t just think big—think supersize.
When you turn to a high-quality full-service printer for your branding needs, you’ll get access to the latest technology. That technology enables you to go just about as big as you want without losing quality. In fact, today’s digital technology can capture subtle color gradients and fade effects no matter how big you go.
Supersize digital printing is perfect for making eye-popping displays for trade shows, in-store visuals, window displays, and other special purpose advertising. If you aren’t accustomed to designing for large-scale pieces, it’s a good idea to talk with your printer to find out what you need to keep in mind when designing. While in most cases, your typical designs will work just fine there are a few things that can make it better.
Use The Right File Type
When files are enlarged to big sizes they may appear blurry. That’s because the file format you are using is probably “raster.” Raster files use a series of dots to create the image. Instead of raster, large format graphics should be created as “vector” art. Vector uses a system of paths, points, and fills that when enlarged keep their crisp lines and edges.
Keep it Simple
You only have a few seconds to catch the attention of the person who is seeing your sign. More complex images take longer for the viewer to process which means your message may not hit its mark. Step back from your graphic and view it as those who will see it. Does it get the point across at first glance? Consider the font you choose, the colors you select, as well as the wording. A few well-placed graphics with plenty of white space in between will work much better than a cluttered field.
You don’t have to be afraid to go big when designing for large format printing. You do have to remember that people will likely be viewing from a distance. The colors you choose, the amount of text you include, and the quality of the graphic will all make a difference in how effectively your message is communicated.
When you supersize your print materials, you’ve got a whole new world of options! Think outside the box. You can create large, full-color banners in a variety of materials (these are great for indoor and outdoor use). Do you want to catch the eye of potential customers as they drive by your business? Create a poster on foam board or corrugated plastic, and turn it into a yard sign. You can even promote your business on the go with an eye-catching car wrap or window coverings for your car.
Your printer is your best resource in helping advise you on how to make the right choices when designing for large format printing. There are also many resources available online that can offer tips on what unique challenges large-scale printing presents. If you do a little homework, take your time and have fun with it, your supersize signage is certain to hit the mark.